About Driven by Design Marketing Partners

At Driven by Design Marketing Partners, everything begins with one simple belief:

It’s not about us — it’s about you.

Most companies use this space to talk about awards, years in business, or how impressive they are. Those things have their place. But what matters most to us is something simpler: helping your business succeed.

We exist to help you:

• Reach your goals
• Stand out in a crowded marketplace
• Turn strategy into momentum
• Make marketing actually work—not just look good

We believe marketing should create real results, not drain your budget. Our focus is on helping you grow in a way that feels intentional, strategic, and sustainable.

A Different Kind of Marketing Partner

We also believe something a little unusual in our industry:

You shouldn’t have to rely on us forever.

Marketing is most powerful when it’s understood, not mysterious. We partner with you—showing you what we’re doing, why it works, and how you can continue building momentum on your own if you choose.

That means:

• When we build your website, we’ll show you how to update it yourself.
• When we create a video, we’ll explain the strategy behind the script so you can replicate it.
• When we design a campaign, an event, or any other marketing or public relations activity, we’ll walk you through every element so success can be repeated.

Our goal isn’t just to grow your business—it’s to empower you.

We know this approach may sound different from most marketing firms, but we believe business is about more than numbers. It’s about helping people win, celebrating progress, and knowing the work we do makes a real difference.

Because we’re committed to giving every client the attention they deserve, we work with a limited number of partners at a time. If this sounds like the kind of relationship you’re looking for, we’d love to connect.

Our Story

Driven by Design Marketing Partners (DbDMP) was founded in 2025 by Lisa Pooley, a marketing executive with more than 30 years of experience across industries including healthcare IT, logistics and supply chain, robotics and automation, cybersecurity, insurance, manufacturing, and defense.

After decades of leading marketing inside high-growth companies, Lisa saw a common challenge: businesses didn’t just need ideas—they needed experienced partners who could bridge the gap between strategy and execution. DbDMP was created to meet that need.

Based in Goodrich, Michigan and serving clients nationwide, the firm supports service-based businesses, builders, tech startups, and organizations in transition or growth mode. From day one, DbDMP was built on a flexible model that delivers high-impact support through:

• Fractional marketing leadership
• Project-based engagements
• Fully outsourced marketing operations

Our first client, Pennebaker Homes—a second-generation custom builder—remains a model partnership: founder-led, quality-driven, and ready for focused marketing momentum.

Lisa serves as CEO and principal strategist, collaborating with a select team of specialists in web development, digital marketing, content creation, and creative production. Together, we operate as an agile, responsive team aligned around one purpose: delivering marketing that moves your business forward.

Vision

Empowering emerging organizations with smart, strategic marketing solutions—building meaningful connections, driving results, and inspiring lasting impact.

Mission

To partner with clients in creating intentional, results-driven marketing—from websites and digital campaigns to events and thought leadership—that aligns with their goals and amplifies their message.

Core Values

• Integrity – Transparency and accountability in every relationship
• Excellence in Execution – Work that meets the highest standards
• Collaboration – True partnership, not vendor relationships
• Creativity – Tailored strategies, never cookie-cutter
• Clarity – Simple communication and strategic action
• Impact – Results that last

Our Brand Story

In a noisy, fast-changing world, many organizations lose sight of their core message. At Driven by Design Marketing Partners, we help purpose-driven brands find their “true north”—the clear direction that guides every decision. Whether you’re a start-up, a growing business, or a company navigating change, our strategy-first approach helps you clarify your message, connect with your audience, and amplify your impact—without losing who you are.

Because marketing shouldn’t just be loud.
It should be true—and it should work.